The Art of Successful Fund Raising

Almost every voluntary organization requires funds to initiate or support new programs and projects or to boost the growth and development of existing programs. For many organizations fundraising is a journey in unmapped territory. ‘The Art of Successful Fundraising’ authored by Noshir H. Dadrawala provides a veritable roadmap for understanding the voluntary sector in India and effectively mobilizing resources. It starts with helping fundraisers get over the fear of asking and goes on to systematically detail the various methods and sources of funding. It also emphasizes the importance of good communications and marketing the cause and effectively deals with issues like mobilizing and sustaining volunteers and developing partnerships.

Topics in this book like program planning, writing a good proposal, evaluation, guidelines for grants, factors that influence donors and how projects can be improved as also the list of key Indian and foreign funding organizations, offer considerable practical value. The author almost captures the essence of the book in the 101 useful tips and adds a dash of humour with a chapter on the lighter side of fundraising.

The Art of Successful Fundraising is a valuable resource book for every voluntary organization, which is interested in empowering itself with the tools and techniques of fundraising.