Merchants of Philanthropy

Merchants of Philanthropy – Profiles in Good Corporate Citizenship

‘Merchants of Philanthropy – Profiles in Good Corporate Citizenship’ written by Noshir H. Dadrawala is a unique publication, which looks at business and business leaders, not from the point of view of profits and the bottom-line, but as agents of social change.

In the first section of the book, the author provides the backdrop, outlining the various social and developmental challenges facing the country and why doing good makes business sense.

The second section profiles the CSR programmes of various medium and large companies and the vision and motivating factors that drive Indian business leaders like Anand Mahindra, Azim Premji, Darius Forbes, Deepak Parekh, Jamshyd Godrej, Ratan Tata, Mukesh Ambani and others to integrate CSR as a part of their business strategy.

The book celebrates ‘Corporate Social Responsibility’ and the ‘joy of corporate giving’.  It is also an attempt to connect people and create consciousness about the potential of corporate philanthropy and promote organizational capacity.