The Ashoka Global Academy`s The Social Entrpreneurship Series - a 16-programma DVD series, provides a glimpse of the work of the some of the world`s greatest and most extraordinary social entrepreneurs.
Do ethics make for good business? Building on a successful career as a toy manufacturer, Oded Grajew spearheaded a powerful campaign to end child labor in Brazil. His quest for corporate integrity did not stop there. He founded the Ethos Institute to pursue corporate social responsibility on an unprecedented scale. Its member companies now make up over 35% of Brazilâ€™s GDP. Business can be a powerful engine for social change, especially in emerging economies, and consumers can play a strong role in demanding ethical business practice. Grajew envisions a new and more effective form of Corporate Social Responsibility â€“ illuminating the path to a real partnership between business and society.
This product was added to our catalog on Monday 11 December, 2006.